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4.8 / 5 - Excellent on Trustpilot
4.8 (17,357+ verified reviews)

Serena - Short Maxi Floral Dress

$199.90 $74.95
Almost sold out, only a few left in stock!

Free shipping with Australia Post

30 days money-back guaranteee

Australia’s women’s brand since 2012

ColorViolet
SizeS
Ships: Fri 28 Aug
FREE SHIPPING
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REVIVAL SALE — WHILE STOCKS LAST

If the "Add to Cart" button is active, the item is still available. Some sizes sell out very fast. Limited stock.

DESCRIPTION

Feel the bohemian elegance with a touch of summer color and freshness

Serena™ | Elegant Gradient Lavender Floral Short Maxi Dress – a dress that combines bohemian style, comfort, and feminine charm. With a floral pattern in shades of purple and lavender and a delicate gradient, this summer long dress is perfect for everyday wear, offering freedom of movement and sophistication in a single piece. The V-neckline and short sleeves complete a light and elegant look.

Reasons to choose your Serena™ today:

  • Feel confident and sophisticated: The floral pattern with gradient in lavender tones adds an elegant and attractive touch to your look, perfect for standing out on any occasion.

  • Comfort that lasts all day: The cotton and nylon blend keeps the dress light, breathable, and pleasant, allowing freedom of movement without compromising style.

  • Adapts to any occasion: The maxi length and V-neck make it versatile, easy to pair with sandals, shoes, or accessories for outings, work, or social events.

  • Premium finish that impresses: Well-cared details and lasting print ensure that the dress maintains its elegant appearance even after multiple uses.

Customer Reviews

Your satisfaction is our priority

Verified reviews from our customers

Rated 4.8 / 5 · 17,357 reviews
Margaret D.
A few hours ago
"This blouse is a dream. The fabric is lovely quality, it hangs beautifully and the cut is perfect. Florence & May finally understand what a woman my age actually wants to wear — elegant, without ever being over the top."
✔ Verified purchase
Susan V.
2 days ago
"The trousers sit absolutely perfectly. Not too fitted, not too loose, and the length is exactly right. You can tell straight away that someone here knows about cut. I'll definitely be ordering again."
✔ Verified purchase
Robyn L.
5 days ago
"Arrived within a few days in Perth. Beautifully packaged and presented with care. The blouse is exactly like the photos, but the quality is even better than I expected. The customer service was lovely and attentive too."
✔ Verified purchase
Jenny B.
1 week ago
"I'd been looking for a long time for a brand that understands understated elegance. No fuss, no garish colours — just beautiful, well-made clothes. Florence & May won me over."
✔ Verified purchase
Wendy G.
1 week ago
"Ordered for an occasion in Sydney. The set was a real hit. Beautifully cut, quality fabrics, and I felt comfortable all evening. Exactly what I was after."
✔ Verified purchase
Julie T.
10 days ago
"This dress has become my favourite for work. Classic, but never boring. The fabric barely creases and by the end of the day you'd never guess I'd been on my feet for ten hours."
✔ Verified purchase
Karen P.
2 weeks ago
"I'll be honest, I was unsure about choosing my size, but the size guide was spot on. The dress fits like a glove and the workmanship is impressive. Nothing like the mass production from the big chains."
✔ Verified purchase
Denise M.
2 weeks ago
"Florence & May make fashion for women who care about themselves. I'm a size 18 and I've finally found clothes that genuinely flatter me. The blouses and trousers have become my new standard."
✔ Verified purchase
Cheryl C.
3 weeks ago
"Already my third order. Every piece I've received so far has been lovely quality and exactly as described. It really feels like a proper boutique online — you can feel the care put into every detail."
✔ Verified purchase
Lyn H.
3 weeks ago
"A small fault on a seam was replaced immediately. The customer service was personal and easy. Service like that is sadly hard to find these days. Well and truly deserves every star."
✔ Verified purchase
Kerry R.
1 month ago
"My husband noticed straight away how good my new outfit looked. The fabric has real body to it — not that cheap polyester you can spot a mile off. For the price, it's a genuine bargain. I'm delighted."
✔ Verified purchase
Helen F.
1 month ago
"The sets are the perfect solution for me — no more long deliberations about what goes with what. You slip it on and you're done. The cut is flattering and I feel dressed with timeless style. Thank you, Florence & May."
✔ Verified purchase
SHIPPING & ORDERS

You'll receive your Florence & May order delivered straight to your door, in simple, practical packaging. We ship Australia-wide. Please note that delivery takes 7 to 11 business days. You'll receive a tracking number so you can follow the status of your order in real time.

30-DAY MONEY-BACK GUARANTEE

The item doesn't fit? Not quite what you hoped for? No worries. You can exchange it or return it to us any time within 30 days of your purchase.

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Serena - Short Maxi Floral Dress

$74.95 $199.90

THIS IS WHAT FOURTEEN YEARS LOOKS LIKE.

When we opened Florence & May, we had one dream – to create a Melbourne boutique where every woman felt beautiful, elegant, and completely herself.


Because of you, that dream became fourteen years of something real.


Now we're fighting to keep it alive – not to say goodbye, but to stay open. Same care. Same quality. Same intention behind every piece she's ever chosen.


Just prices we've never offered before.
This is our revival. And we need you.

combine and save up to 20% off!

Free Shipping with Australian Post

We want our customers to enjoy the best possible experience. That's why we always offer free shipping Australia-wide. Any order placed before 11:00 pm is processed the very next day.

Customer Service

Our customer service team is here to help, Monday to Friday, 8:00 am to 8:30 pm (AEST).

30-Day Returns

Simple, free returns within 30 days.