{"product_id":"helena-formal-midi-dress","title":"Helena - Formal Midi Dress","description":"\u003ch3 data-start=\"86\" data-end=\"144\"\u003eTimeless elegance to enhance your femininity\u003c\/h3\u003e\n\u003cp data-start=\"146\" data-end=\"229\"\u003e\u003cstrong data-start=\"146\" data-end=\"229\"\u003eThe dress that combines classic charm with a cut that flatters your silhouette.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"231\" data-end=\"582\"\u003eThe \u003cstrong data-start=\"233\" data-end=\"251\"\u003eHelena Dress\u003c\/strong\u003e midi with a V-neckline and flared skirt is the perfect choice for special occasions. Its flowing cut provides movement and comfort, while the highlighted neckline elegantly enhances your décolletage. Ideal for weddings, formal events, or elegant dinners, it is a piece that transforms any moment into an unforgettable occasion.\u003c\/p\u003e\n\u003ch2 data-start=\"0\" data-end=\"48\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0832\/4291\/0024\/files\/105_d91d0b2f-dcbd-406c-9ed7-0ec849375b47_480x480.png?v=1739838221\" style=\"float: none;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0922\/2812\/5047\/files\/ijojkk1720606745979.webp?v=1753916127\"\u003e\n\u003c\/h2\u003e\n\u003ch3 data-start=\"589\" data-end=\"652\"\u003eWhy our customers love the Helena Dress:\u003c\/h3\u003e\n\u003cul data-start=\"654\" data-end=\"982\"\u003e\n\u003cli data-start=\"654\" data-end=\"737\"\u003e\n\u003cp data-start=\"656\" data-end=\"737\"\u003e\u003cstrong data-start=\"656\" data-end=\"683\"\u003eFlattering V-neckline\u003c\/strong\u003e – Enhances the neckline with an elegant and feminine touch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"808\"\u003e\n\u003cp data-start=\"740\" data-end=\"808\"\u003e\u003cstrong data-start=\"740\" data-end=\"760\"\u003eFlared midi cut\u003c\/strong\u003e – Provides a graceful and flowing silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"809\" data-end=\"902\"\u003e\n\u003cp data-start=\"811\" data-end=\"902\"\u003e\u003cstrong data-start=\"811\" data-end=\"847\"\u003ePerfect for special occasions\u003c\/strong\u003e – Ideal for weddings, receptions, and formal events.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"903\" data-end=\"982\"\u003e\n\u003cp data-start=\"905\" data-end=\"982\"\u003e\u003cstrong data-start=\"905\" data-end=\"936\"\u003eAll-day comfort\u003c\/strong\u003e – Lightweight and flowing fabric that ensures well-being.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0832\/4291\/0024\/files\/106_55be62d2-64d7-4b42-9c0e-19b6be7c85b6_480x480.png?v=1739838221\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Navy Blue \/ XS","offer_id":58539487592822,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ S","offer_id":58539487625590,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ M","offer_id":58539487658358,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ L","offer_id":58539487691126,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":58539487723894,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ 2XL","offer_id":58539487756662,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ 3XL","offer_id":58539487789430,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ 4XL","offer_id":58539487822198,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/7234\/1366\/files\/107_cbf9541c-42f1-4739-8755-315a3d9887d9.png?v=1787694998","url":"https:\/\/florence-may.com\/products\/helena-formal-midi-dress","provider":"Florence May","version":"1.0","type":"link"}